Long Branch, NJ Electricity Rates

Enter your ZIP code to see the offers NJ BPU-licensed suppliers have for Long Branch homes on JCP&L’s wires. New Jersey opened electricity supply to competition under the Electric Discount and Energy Competition Act of 1999, overseen by the New Jersey Board of Public Utilities (NJ BPU). JCP&L still delivers the power, but you can buy the electricity itself from a supplier. Compare each offer, monthly fee included, with JCP&L’s BGS rate (15.2¢ per kWh since October 1, 2026), and check the term and cancellation terms before you enroll.

At 1,000 kWh a month, the cheapest fixed 12-month plan for JCP&L customers in Long Branch is Clearview Energy ClearGuarantee12Plus at 16.7¢ per kWh, monthly fees included, against JCP&L’s BGS rate of 15.2¢. No offer is below the BGS rate at that usage today.

New Jersey has no single statewide rate. Long Branch is in JCP&L’s service area, one of four New Jersey utilities (PSEG, JCP&L, Atlantic City Electric and Rockland Electric), and each sets its own delivery charges and has its own BGS rate. Suppliers price their offers by utility too, so homes in different utility areas can pay different prices on the same supplier plan. Delivery stays with JCP&L whichever supplier you choose.

It is 15.2¢ per kWh for homes since October 1, 2026: what JCP&L charges for the electricity itself if you don’t choose a supplier, its Basic Generation Service (BGS). It covers supply only. A supplier saves you money only when its price, monthly fee included, is below it at your usage.

Yes. 4 NJ BPU-licensed suppliers have 9 fixed-rate offers for JCP&L customers today. In 2025, 91,835 JCP&L homes, 9% of the homes on its wires, bought their electricity from a third-party supplier or a government energy aggregation program instead of JCP&L (U.S. Energy Information Administration).

Enter your ZIP code, compare the offers with the BGS rate, and enroll online with Smart Enroll. You need your JCP&L account number. JCP&L handles the switch, keeps delivering your power and reads your meter; there is no interruption in service. If you are already in a supplier contract, check its cancellation fee first.

You stay on JCP&L’s Basic Generation Service (BGS) and pay its BGS rate, 15.2¢ per kWh today. You can choose a supplier at any time.

Yes. The lowest 100% renewable offer for JCP&L customers today is Major Energy Secure Green Choice 12 at 17.0¢ per kWh at 1,000 kWh.

JCP&L owns the poles, wires and meters in Long Branch, restores outages and reads your meter whichever supplier you choose. Its delivery charges are set by the NJ BPU and are the same on every offer. Your supplier only changes the price of the electricity itself.

The New Jersey Board of Public Utilities (NJ BPU) sets JCP&L’s delivery rates, licenses every third-party supplier and oversees the annual auction that sets Basic Generation Service prices. New Jersey’s electricity choice program dates to the Electric Discount and Energy Competition Act of 1999.