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As of April 2026, the national average electricity rate is 17.5 cents per kilowatt-hour for residential customers. North Dakota has the lowest rates at 10.9 cents per kWh, while Hawaii has the highest at 39.8 cents per kWh. Over the past decade, U.S. electricity rates have increased by 42%. Year over year, rates have risen by an average of 8.5%. In deregulated states like Ohio, Pennsylvania, Massachusetts, and Texas, consumers can choose their electricity supplier and often find rates below the state average.
ZIP code and utility account number. Takes about 2 minutes.
We watch the market 24/7 and find better rates when they're available.
When a better rate appears, we switch you. Same utility, lower bill.
Source: EIA.gov — April 2026
17 states have deregulated electricity markets where you can choose your supplier
Rank | State | Residential | vs National |
|---|---|---|---|
| 1 | HawaiiHI | 39.8¢ | +128.0% |
| 2 | MassachusettsMA | 31.2¢ | +78.6% |
| 3 | MaineME | 30.7¢ | +76.1% |
| 4 | CaliforniaCA | 30.3¢ | +73.6% |
| 5 | Rhode IslandRI | 30.1¢ | +72.7% |
| 6 | New YorkNY | 28.4¢ | +62.6% |
| 7 | ConnecticutCT | 28.3¢ | +62.2% |
| 8 | New HampshireNH | 26.3¢ | +50.8% |
| 9 | AlaskaAK | 25.5¢ | +46.2% |
| 10 | Washington DCDC | 23.7¢ | +35.9% |
| 11 | VermontVT | 23.3¢ | +33.5% |
| 12 | New JerseyNJ | 23.1¢ | +32.6% |
| 13 | MarylandMD | 20.6¢ | +18.1% |
| 14 | PennsylvaniaPA | 20.2¢ | +15.7% |
| 15 | MichiganMI | 19.5¢ | +11.9% |
Key Insight
Electricity rates have risen 37% over the past decade. In deregulated markets, shopping for the best rate can offset some of this increase.
Highest Rates
The Northeast region pays 81% more than the Midwest.
Best Value
The Midwest offers the lowest average electricity rates in the country.
Most businesses never shop their rates. In deregulated states, competitive suppliers can cut 10-25% off your energy costs. We help you find the right supplier and optimize demand charges.
Texas ERCOT market, TDU territories
Ohio PUCO regulated, 6 utilities
Pennsylvania PJM capacity, PA PUC
Massachusetts ISO-NE, Basic Service
"Super easy. So easy I thought I missed a step. Nope, just done."
"Thought it would be a hassle. Took like 10 minutes. Bill went down, nothing else changed."
"Was skeptical at first. Checked my bill after and yeah, it's lower. Actually works."
"MA rates are brutal. Didn't know I could do anything about it until now. Wish someone had told me sooner."
Yes, you can switch electricity suppliers in deregulated states.
Utilities aren't required to promote switching, so most people miss it.
You can still benefit—check if better rates are available.
Most residential plans have $0 early termination fees.
Suppliers pay us a commission—you pay nothing.
No. Your utility still delivers power and handles outages.
Switching takes 1-2 billing cycles with zero interruption.
Select a plan and complete enrollment. Process varies by state.