Think Energy Review: Rates, Plans & Complaints

Think Energy is a PUCT-licensed Retail Electric Provider serving residential and commercial customers in the deregulated Texas electricity market. Think Energy operates in multiple deregulated states and has been owned by Energywell, LLC since late 2022, when Energywell acquired the brand from the ENGIE Group.^[1]

Think Energy positions itself as a customer-oriented provider with competitive pricing and straightforward plan structures. The company serves the ERCOT grid territory with plans available across most deregulated Texas ZIP codes.

Think Energy has grown steadily in the Texas market by focusing on reliable service rather than flashy marketing. The company maintains a modest profile compared to brands like TXU Energy and Reliant Energy, but competes effectively on rate and contract terms.

Think Energy offers several plan types for Texas residential customers:

Fixed-rate plans: Think Energy's Texas lineup is built on fixed-rate terms from 12 to 36 months, including plans like Clean 12 and Clean 36. As of August 2026, third-party rate checks put their cheapest 12-month plan around 14.3 cents per kWh at 1,000 kWh, varying by service area and market conditions.

100% renewable as standard: Think Energy's Texas residential plans are backed by 100% renewable energy certificates, with no separate green premium.

Plan conditions: Some plans add monthly bill credits through the ThinkSmart program, and select plans require autopay or a smart thermostat. Read the EFL terms before enrolling.

Base charges typically fall in the $5-10 monthly range. Early termination fees for fixed contracts range from $100-$200. Think Energy's EFL should show consistent rates across the 500, 1,000, and 2,000 kWh usage tiers.

Compare Think Energy's current rates against the market using our Texas comparison tool.

Think Energy provides customer support via phone, email, and an online account portal. The company offers standard business-hour support with some extended hours depending on the season.

Customer feedback on Think Energy is generally moderate. Positive reviews highlight competitive rates and straightforward billing. The company doesn't oversell features it doesn't have, which some customers appreciate.

Negative feedback occasionally mentions longer response times during peak periods and limited weekend support options. Some customers report that the online portal could be more user-friendly compared to competitors.

Think Energy's PUCT complaint data reflects its mid-size customer base. The complaint ratio (complaints per 1,000 customers) is the meaningful metric. Check our complaints dashboard for Think Energy's current standing among Texas providers.

Pros:
• Competitive fixed rates — Pricing in line with or below market average
• 100% renewable standard — Texas plans are backed by renewable energy certificates at no separate premium
• Multi-state experience — Think Energy operates in multiple deregulated markets, bringing broader industry knowledge
• Straightforward contracts — Clear terms without complex pricing structures
• Bill credit perks — ThinkSmart program adds monthly bill credits on qualifying plans

Cons:
• Limited brand awareness — Less recognized than TXU, Reliant, or Gexa
• No specialty plans — No free nights, no solar buyback, no prepaid options
• Customer service hours — Limited compared to 24/7 support from major providers
• Basic online portal — Functional but not as polished as newer competitors like Rhythm Energy

Think Energy works best for customers who want a solid fixed-rate plan from a mid-size provider without the overhead of a major brand.

Think Energy's multi-state experience in deregulated energy markets translates to operational competence. The company knows how to manage supply contracts and billing systems across different regulatory environments.

Think Energy is a good fit for practical shoppers who compare rates, read the EFL, and choose based on value rather than advertising. If you want the lowest rate and don't care about rewards programs or mobile apps, Think Energy deserves a place in your comparison.

Think Energy is not ideal for customers who want premium customer service, specialty plans, or the peace of mind that comes with a major brand. Compare against Gexa Energy, 4Change Energy, and Rhythm Energy for alternatives in this price range.

Think Energy is a competent, if unremarkable, Texas electricity provider. The company delivers competitive rates, clean contracts, and adequate customer service. No frills. No complaints about hidden fees. Just electricity at a fair price.

Rating summary:
• Rates: Average to above average (competitive fixed pricing)
• Plan variety: Above average (fixed, variable, green options)
• Customer service: Average (standard support with limited hours)
• Transparency: Above average (straightforward EFLs)
• Brand recognition: Below average (less known than major REPs)
• Overall: Solid middle-of-the-pack option

Who should choose Think Energy: Rate-focused customers who want a proven mid-tier provider. Think Energy won't win headlines, but it won't surprise you with hidden fees either. Compare current rates at our Texas tool to see if Think Energy is competitive in your ZIP code today.