Retail provider in Texas
Value Based Brands LLC electricity rates, 2025
Value Based Brands LLC's full-service residential customers paid an average of 17.1¢ per kWh in 2025, 11.4% more than the Texas average of 15.4¢ and about the same as the 2025 U.S. average of 17.2¢ from the same EIA-861 survey. That was up 1.8% from 16.9¢ in 2024.
Value Based Brands LLC is the 9th largest of the 51 Texas retail electricity providers listed, with 1.9% of the state's residential customers.
Residential rate, 2025
17.1¢
per kWh, revenue divided by sales
Versus the Texas average
+11.4%
Texas 15.4¢ per kWh
Average monthly bill
$207
1,206 kWh a month
Residential customers
245,378
1.9% of Texas's homes
Source: U.S. Energy Information Administration (EIA), Form EIA-861 annual survey, Sales to Ultimate Customers, 2025. Averages over the year for full-service residential customers.
Texas customers can choose their electricity supplier. Compare Texas supplier plans.
Compared
Value Based Brands LLC against last year and the U.S.
One-year change, 2024 to 2025
+1.8%
16.9¢ per kWh in 2024
U.S. average, 2025 (EIA-861)
17.2¢
residential, per kWh; Value Based Brands LLC's 17.1¢ was about the same as it
Other Texas retail electricity providers
How Value Based Brands LLC compares with Texas's other large retail electricity providers
Average residential rate in 2025 at the largest other Texas retail electricity providers. The full table lists all 51.
- Reliant Energy Retail ServicesRetail provider, 1,545,510 customers18.4¢
- TXU Energy Retail Co, LLCRetail provider, 1,442,516 customers19.4¢
- Just EnergyRetail provider, 437,966 customers16.9¢
- US Retailers, LLCRetail provider, 416,504 customers15.8¢
- Ambit Energy Holdings, LLCRetail provider, 364,649 customers19.7¢
- Gexa Energy, LPRetail provider, 310,726 customers17.4¢
Method
Where this comes from
- Source
- U.S. Energy Information Administration, Form EIA-861 annual electric power industry report, Sales to Ultimate Customers, 2025 (and 2024 for the one-year change). File: f8612025.zip.
- How the figures are computed
- Average rate is a utility's residential revenue divided by its residential kWh sales for the year. Average bill is revenue per customer divided by twelve; monthly use is kWh sales per customer divided by twelve.
- Which customers count
- Full-service customers only: those who buy both supply and delivery from the company, so the rate includes both. Listed: companies with at least 1,000 full-service residential customers in Texas. EIA's adjustment rows and rooftop solar owners count toward the Texas average but are not listed.
- State average
- All Texas residential revenue divided by all residential sales in the same survey, summed the way EIA sums a state total. Data refreshed October 19, 2026.
More on Texas
Texas electric utilities
Every listed utility's average rate, bill and customers, sortable.
Compare Texas electricity plans
The monthly statewide rate and its trend, with supplier plans.
Electricity rates by state
All 50 states and DC ranked by residential rate.
Data refreshed October 19, 2026.