New Jersey Electricity Rates 2026: Who Should Switch and Who Should Stay - article hero image

New Jersey Electricity Rates 2026: Who Should Switch and Who Should Stay

PSE&G supply runs about 19.9¢/kWh as of June 2026 and the cheapest supplier beats it by 11%. JCP&L and Rockland customers should stay put. Here is the math for all four utilities.

Han Hwang
Han Hwang

Consumer Advocate

7 min read
Recently updated
Reviewed by
Brad Gregory
New Jersey

Quick Answer

New Jersey supply rates split four ways in June 2026. PSE&G customers pay roughly 19.9¢/kWh and can shave 11% by switching the supply portion. Atlantic City Electric customers can trim about 8%. JCP&L and Rockland Electric customers are better off on the default rate right now. The honest answer depends on which utility delivers your power.

Table of contents

What New Jersey Pays for Electricity Right Now

As of June 2026, the supply portion of a New Jersey electric bill runs between roughly 14.6 and 19.9 cents per kilowatt-hour, and the spread depends entirely on which utility serves your home.

New Jersey is a deregulated electricity state. The four utilities that deliver power do not generate it. They move it across the wires and bill you for that delivery. The electricity itself comes from one of two places: the default rate your utility arranges through a statewide auction, or a third-party supplier you choose yourself.

That split matters because only the supply half is shoppable. The delivery charge stays the same no matter who generates your power. So when people ask whether switching saves money in New Jersey, the real question is narrower: can a supplier beat your utility default on the supply line? Sometimes yes. Sometimes no. The numbers below show exactly where.

How New Jersey Deregulation Works

The New Jersey Board of Public Utilities oversees the whole market. The NJBPU licenses suppliers, handles complaints, and runs the auction that sets the default supply rate every year.

That default is called Basic Generation Service, or BGS. Every February 1, the price resets based on a statewide auction held the prior winter.[1] Your utility buys power through that auction and passes the cost straight through. No markup. When you do nothing, BGS is what you pay for supply.

The alternative is a licensed third-party supplier. They sell you the supply portion at their own price, fixed or variable, and your utility still handles delivery, the meter, and any outage. Nothing physical changes on the wire. The only difference is the supply line on your bill and the name attached to it.

The Four New Jersey Utilities Compared

Here is where the honest answer lives. Two utilities have suppliers worth switching to. Two do not, at least not in June 2026.

UtilityBGS supply rateLowest supplierVerdict
PSE&G~19.9¢/kWh~17.6¢/kWhSwitch and save ~11%
Atlantic City Electric~18.2¢/kWh~16.7¢/kWhSwitch and save ~8%
JCP&L~14.6¢/kWh~16.0¢/kWhStay on BGS (cheaper)
Rockland Electric~18.8¢/kWh~18.9¢/kWhStay on BGS (few offers)

PSE&G carries the highest default and the widest gap, so its customers have the most to gain. JCP&L sits at the opposite end: its BGS rate is the lowest in the state and no supplier currently beats it. Chasing a switch there costs you money. Rockland Electric is a small territory with thin supplier interest, and the one cheapest offer barely matches the default.

What the Supply Portion Costs at 1,000 kWh

A typical New Jersey home uses around 1,000 kilowatt-hours in a busy month. Run each utility default through that number and the supply portion looks like this.

PSE&G: 19.9¢ × 1,000 = about $199 in supply charges. A 17.6¢ supplier drops that to roughly $176, a saving near $23 a month.

Atlantic City Electric: 18.2¢ × 1,000 = about $182. A 16.7¢ supplier brings it to roughly $167, saving about $15.

JCP&L: 14.6¢ × 1,000 = about $146. The cheapest supplier at 16.0¢ would push it to $160, costing you $14 more.

Rockland Electric: 18.8¢ × 1,000 = about $188. The lone competitive offer at 18.9¢ lands a dollar higher.

These figures cover supply only. Delivery rides on top and does not change when you switch. Run your real usage at ElectricRates.org to see your own numbers on live rates.

Who Should Switch and Who Should Stay

PSE&G and Atlantic City Electric customers have a clear case for shopping. The default rate sits high enough that a fixed supplier offer beats it with room to spare. An 8 to 11 percent cut on the supply line adds up across a year, and a fixed rate also protects you from the next February reset moving the wrong way.

JCP&L customers should stay on BGS. Plain and simple. The default beats every supplier in the market right now, so switching would raise your bill. Check back after the next auction, because the gap can flip.

Rockland Electric customers fall into a third bucket. The default is competitive, supplier choice is thin, and the cheapest offer does not beat BGS. There is no advantage in switching today. Staying put is the smart move.

Watch the Supplier Fine Print

A low headline rate is not the whole story. Before you sign with any New Jersey supplier, read three things.

Is the rate fixed or variable? A variable rate can climb after the first billing cycle. Fixed rates hold for the contract term, which is what makes the savings above predictable.

Is there a monthly fee or an early termination fee? A 17.6¢ rate with a $10 monthly fee can cost more than the BGS rate it claims to beat. Divide any fee by your usage to find the true per-kWh price.

What happens at renewal? Some contracts roll into a higher variable rate when the fixed term ends. Set a reminder. The NJBPU licenses every supplier and investigates complaints, so you have recourse, but the cleanest protection is reading the terms before you sign.

How to Compare and Switch in New Jersey

Start with your bill. Find the supply charge and the price per kilowatt-hour. That is your BGS benchmark and the number any supplier has to beat.

Next, compare live offers for your specific utility. A 17.6¢ PSE&G offer means nothing to a JCP&L customer, so the comparison has to match your territory. ElectricRates.org pulls current New Jersey rates by utility and does the supply math for you at ElectricRates.org.

If a supplier beats your default after fees, enrolling takes a few minutes. The supplier notifies your utility. You call no one. The switch lands within one or two billing cycles, and the lights never flicker. If nothing beats your default, the right move is to do nothing. Staying on BGS is a legitimate choice, and for JCP&L and Rockland customers right now, it is the better one.

Frequently Asked Questions

What is Basic Generation Service in New Jersey?

Basic Generation Service, or BGS, is the default electricity supply rate your utility provides when you do not choose a third-party supplier. The New Jersey Board of Public Utilities sets it through a statewide auction, and the price resets every February 1. Your utility passes the auction cost through with no markup.

Should PSE&G customers switch electricity suppliers in 2026?

In June 2026, PSE&G BGS supply runs about 19.9 cents per kWh and the lowest supplier offer is near 17.6 cents, roughly an 11 percent saving on the supply portion. For most PSE&G households a fixed-rate supplier beats the default, as long as the offer has no monthly fee that erases the gap.

Why should JCP&L customers stay on the default rate?

JCP&L has the lowest BGS supply rate in the state at about 14.6 cents per kWh as of June 2026. The cheapest third-party supplier sits near 16.0 cents, which is higher than the default. Switching would raise a JCP&L customer's bill, so staying on BGS is the cheaper choice right now.

Does switching suppliers change who delivers my power or who I call during an outage?

No. Your utility still owns the wires, reads the meter, and restores power after outages no matter who supplies your electricity. Only the supply portion of your bill and the company name attached to it change. Delivery charges stay the same.

How often do New Jersey electricity supply rates change?

The default BGS supply rate resets every February 1 based on the prior winter's statewide auction. Third-party supplier prices change on their own schedules. A fixed-rate supplier contract holds its price for the contract term, while a variable rate can move month to month.

Are there New Jersey utilities where switching does not save money?

Yes. As of June 2026, JCP&L and Rockland Electric customers cannot beat their default BGS rate with any supplier offer. JCP&L's default is the lowest in the state, and Rockland has very few competitive offers. Customers in both territories are better off staying on BGS for now.

Looking for more? Explore all our New Jersey Energy guides for more helpful resources.

About the author

Han Hwang

Consumer Advocate

Han helps consumers in deregulated states understand their electricity options. He breaks down confusing rate structures, explains how to read an EFL, and identifies which plans save money versus those that just look cheap upfront.

Electricity marketplace operationsDigital business strategyRetail electricity marketsConsumer experience optimizationPartnership development

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Topics covered

New Jersey electricity rates NJBPU Basic Generation Service PSE&G JCP&L Atlantic City Electric Rockland Electric energy supplier

Sources & References

  1. NJBPU - Basic Generation Service (New Jersey Board of Public Utilities): "The New Jersey Board of Public Utilities sets the Basic Generation Service supply rate through a statewide auction, with prices resetting each February 1"Accessed Jun 2026
  2. NJBPU - Electric (New Jersey Board of Public Utilities): "New Jersey is a deregulated electricity state where utilities deliver power and customers may choose a third-party supplier for the generation portion"Accessed Jun 2026
  3. NJBPU - Third Party Suppliers (New Jersey Board of Public Utilities): "The New Jersey Board of Public Utilities licenses third-party electricity suppliers and investigates consumer complaints"Accessed Jun 2026

Last updated: June 8, 2026