Quick Answer
Most Ohioans pay the default electricity rate without realizing they have a choice. Since 1999, 70+ PUCO-certified suppliers have competed in AEP Ohio, Duke Energy, and FirstEnergy territories. Switching takes 5 minutes. Nothing changes except the rate on your bill.
What is Ohio Energy Choice?
Most Ohio households overpay for electricity. Not because they use too much. Because they never shopped.
Since 1999, Ohio has let you choose who generates your power.[1] Your utility—AEP Ohio, Duke Energy, or FirstEnergy—still owns the wires. They still read your meter. They still fix outages at 2am. That never changes.
What changes is who produces your electricity. And what you pay for it.
About 4.5 million Ohio households have this option. Most ignore it. They pay the default "Standard Service Offer" rate and move on. But those who spend five minutes comparing? They find rates 10-20% lower. On a $150 monthly bill, that's $15-30 back in your pocket. Every month. Same apartment. Same AC blasting. Just a different company name on line 3 of your bill.
Key Points
- Ohio Energy Choice lets you pick your electricity supplier
- Your utility still delivers power and handles outages
- Only the generation portion of your bill changes
How Ohio Electricity Deregulation Works
Your Ohio electric bill has two parts. You can only shop for one.
Delivery is the infrastructure. Power lines. Transformers. The truck that shows up when a tree takes out your power. PUCO sets these rates. You pay the same no matter who supplies your electricity. No shopping here.
Supply is the actual electricity. This is where competition happens. Stick with your utility's Standard Service Offer rate, or pick a CRES (Competitive Retail Electric Service) provider who charges less.
Nothing physical changes when you switch. Same wires. Same meter. Same crew. The only difference shows up on your bill: a different company name and a lower rate per kilowatt-hour.
PUCO's Role in Consumer Protection
PUCO keeps electricity suppliers honest. That's why you can shop without worrying.
Every company selling electricity in Ohio needs PUCO certification.[2] Background checks. Financial reviews. Ongoing compliance monitoring. PUCO runs the Apples to Apples comparison website and investigates complaints. They've revoked licenses from bad actors. They'll do it again.
Supplier giving you trouble? Call 800-686-7826. PUCO picks up. They investigate. They order refunds. They pull certifications. Not a rubber stamp—actual teeth.
PUCO
Public Utilities Commission of Ohio
Ohio's regulatory authority for electric, natural gas, telephone, and water utilities.
Consumer Resources
Using PUCO's Apples to Apples Tool
Apples to Apples lists every certified supplier offer in Ohio. Free. Run by PUCO.
Go to energychoice.ohio.gov. Pick your utility. See every plan available: price per kWh, contract length, cancellation fees, green energy percentage. Sort by price or filter for renewables.
Two caveats. Apples to Apples updates monthly—hot deals might be gone by the time you click. And the site doesn't calculate your actual savings. You'll need your current SSO rate from your bill to do that math yourself.
For faster comparisons, ElectricRates.org pulls real-time rates and calculates your savings automatically.
How to Switch Electric Suppliers in Ohio
Switching takes five minutes. I've timed it.
Grab your bill. Find your account number and current rate. Compare offers on Apples to Apples or ElectricRates.org. Pick a plan. Enroll online or by phone.
That's it.
Your new supplier notifies your utility. You don't call anyone. The switch takes one to two billing cycles. Lights stay on the whole time. No one comes to your house. Nothing changes except that number on your bill—the one that's now lower.
How to Switch in Ohio
Gather your bill
Find your account number and current rate
2 minCompare offers
Use Apples to Apples or comparison services
5 minEnroll online
Sign up with your chosen supplier
3 minWait for switch
Takes 1-2 billing cycles
30-60 daysOhio Electric Utility Service Areas
Six utilities serve Ohio. Where you live determines which one.
AEP Ohio: Columbus and central/southern Ohio. 1.5 million customers.[3]
Duke Energy Ohio: Cincinnati and the southwest.
AES Ohio: Dayton area (formerly Dayton Power & Light).
FirstEnergy runs three utilities: Ohio Edison (Akron/northeast), Cleveland Electric Illuminating (Greater Cleveland), and Toledo Edison (northwest).
Each utility has its own SSO rate that changes through PUCO auctions. Your utility determines which suppliers compete for your business.
Understanding Ohio Electricity Rates
Ohio electricity rates split into two pieces: supply (shoppable) and delivery (fixed).
Supply runs 5-8 cents per kWh depending on utility and market conditions. That's your benchmark. Beat it, you save. Miss it, you don't.
Two plan types dominate. Fixed-rate plans lock your price for 6-36 months. Predictable bills. No surprises. Variable-rate plans change monthly based on wholesale markets. Sometimes cheaper. Sometimes they spike when summer hits and everyone cranks the AC.
Watch the monthly fees. A plan advertising 5.5¢/kWh with a $9.99 monthly fee costs more than 6.5¢ with no fee—for most households. Quick math: divide any monthly fee by your usage to find the true per-kWh cost.
Your Rights as an Ohio Energy Consumer
Ohio law protects you. Know these rules.
Suppliers must disclose everything before you sign: rate per kWh, contract length, early termination fees. In writing. Don't trust verbal promises.
7 days to cancel. Any new supplier contract. No penalty. Changed your mind? Call within that window. Done.
"Slamming" (switching you without permission) and "cramming" (sneaking charges onto your bill) are illegal. Report violations to PUCO.
Your utility can't shut off your power because of a supplier dispute. PUCO investigates complaints and orders refunds. Real teeth. Use them.
Frequently Asked Questions
Will I experience a power outage when I switch suppliers?
What happens if my supplier goes out of business?
Can I switch suppliers if I have a smart meter?
How do I find my current electricity rate?
Are green energy plans more expensive?
Can landlords prevent tenants from switching suppliers?
Looking for more? Explore all our Ohio Energy guides for more helpful resources.
About the author

Consumer Advocate
Enri knows the regulations, the fine print, and the tricks some suppliers use. He's spent years learning how to spot hidden fees, misleading teaser rates, and contracts that sound good but cost more. His goal: help people avoid the traps and find plans that save money.
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Topics covered
Sources & References
- Ohio Revised Code - Public Utilities (Ohio Legislature): "Ohio became one of the first states to deregulate its electricity market through Senate Bill 3 in 1999"Accessed Jan 2025
- PUCO - Apples to Apples Program (Public Utilities Commission of Ohio): "PUCO certifies all competitive electric suppliers operating in Ohio"Accessed Jan 2025
- AEP Ohio - About Us (AEP Ohio): "AEP Ohio serves approximately 1.5 million customers in central and southern Ohio"Accessed Jan 2025
- Ohio Administrative Code 4901:1-21-06 (Ohio Legislature): "Ohio law provides a seven-day rescission period to cancel any new supplier contract without penalty"Accessed Jan 2025
- U.S. Energy Information Administration - State Electricity Profiles (U.S. Energy Information Administration): "Ohio Standard Service Offer rates typically range from 5 to 8 cents per kWh"Accessed Jan 2025
- Ohio Administrative Code - CRES Rules (Ohio Legislature): "Ohio Administrative Code Chapter 4901:1-21 governs competitive retail electric service providers"Accessed Jan 2026
- PUCO Annual Report (Public Utilities Commission of Ohio): "PUCO monitors and publishes annual reports on retail electric market competition in Ohio"Accessed Jan 2026
- Duke Energy Ohio - About Us (Duke Energy Ohio): "Duke Energy Ohio serves approximately 870,000 customers in southwest Ohio including Cincinnati"Accessed Jan 2026
- FirstEnergy - Ohio Utilities (FirstEnergy Corp): "FirstEnergy operates three Ohio utilities: Ohio Edison, Toledo Edison, and Cleveland Electric Illuminating serving 2+ million customers"Accessed Jan 2026
- PUCO - SSO Auctions (Public Utilities Commission of Ohio): "PUCO conducts competitive auctions to set Standard Service Offer rates for Ohio utilities"Accessed Jan 2026
- Ohio Administrative Code 4901:1-18 (Ohio Legislature): "Ohio regulations prohibit utility disconnections during extreme weather and protect consumers during billing disputes"Accessed Jan 2026
- PUCO - File a Complaint (Public Utilities Commission of Ohio): "PUCO investigates consumer complaints and can order refunds and penalties against suppliers"Accessed Jan 2026
- AES Ohio - About Us (AES Ohio): "AES Ohio (formerly Dayton Power & Light) serves approximately 530,000 customers in west-central Ohio"Accessed Jan 2026
Last updated: January 20, 2026


