Quick Answer
Just Energy is a Retail Electric Provider (REP) licensed in Texas, offering fixed and variable-rate electricity plans. As of August 2026, the lowest all-in advertised rate in the Oncor/Dallas area is about 7.0 cents/kWh, while the median sits near 16.1 cents/kWh. Always compare Just Energy's EFL against competing plans at your actual usage tier.
Table of contents
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Who is Just Energy, and how do they operate in Texas?
Picture a Dallas-area renter signing up for electricity for the first time, pulled in by a door-to-door salesperson offering a rate that sounds reasonable. That interaction describes how millions of Texans have first encountered Just Energy.
Just Energy is a Retail Electric Provider (REP) licensed by the Public Utility Commission of Texas (PUCT). In Texas's fully competitive electricity market, REPs like Just Energy buy electricity on the wholesale market and sell it to residential and business customers under branded plans. They are not the company that physically delivers power to a home. That job belongs to the local Transmission and Distribution Utility (TDU), such as Oncor in the Dallas-Fort Worth area, CenterPoint Energy in the Houston area, AEP Texas in West and South Texas, or TNMP in parts of North and West Texas.
That distinction matters a lot when reading a bill. TDU delivery charges are pass-through costs that appear on every plan from every REP, including Just Energy. No provider can eliminate them. What a REP actually controls is the energy supply charge and any plan-level fees on top of the TDU pass-through.
What types of plans does Just Energy offer in Texas?
Just Energy has historically offered several plan structures in Texas:
Fixed-rate plans lock in the energy supply charge for a set contract term, typically 12, 24, or 36 months. The bill can still fluctuate slightly because TDU delivery charges are subject to regulatory adjustment, but the supply portion stays the same. For budgeters who hate surprises, fixed-rate plans are the standard choice.
Variable-rate plans float month to month, often starting lower than a fixed rate but capable of spiking during high-demand periods. Texas summers, with their triple-digit heat and surging grid demand, have historically pushed variable rates sharply upward.
Green or renewable-energy plans bundle Renewable Energy Certificates (RECs) into the supply charge, letting customers claim a green-energy percentage without changing how electrons physically reach the home.
Just Energy has also sold plans through third-party retail locations and door-to-door channels, which is legal in Texas but worth knowing. A plan pitched at a big-box store or on a doorstep is the same regulated product as one found on powertochoose.org, but the sales context can obscure key details like early termination fees and contract length. Always ask for the EFL before agreeing to anything.
How do you read a Just Energy Electricity Facts Label?
The Electricity Facts Label (EFL) is a PUCT-mandated disclosure document that every Texas REP must provide before a customer enrolls. It is the single most important piece of paper (or PDF) in the shopping process, and it tells you things the marketing materials will not.
The EFL for any Just Energy plan must disclose:
All-in price at three usage tiers: 500 kWh, 1,000 kWh, and 2,000 kWh per month. This kWh-tier pricing structure exists because many plans include bill credits, base charges, or tiered energy rates that make the effective per-kWh cost different at each level. A plan that looks cheap at 2,000 kWh can be expensive for a small-apartment renter using 600 kWh. Match the tier closest to your actual monthly usage.
Contract term and early termination fee (ETF): Just Energy plans have carried ETFs in the range of $100 to $200 or more for early cancellation. The exact figure is on the EFL.
Percentage of renewable energy: If a plan is marketed as green, the EFL must state the actual percentage backed by RECs.
TDU name: The EFL is territory-specific, so a Just Energy plan in Oncor territory has a different EFL than the same-named plan in CenterPoint territory. Prices differ because TDU delivery fees differ.
For current Just Energy EFLs across all TDU territories, visit powertochoose.org, the official PUCT shopping site, or check ElectricRates.org's Texas electricity page for side-by-side comparisons.
How do Just Energy's rates compare to the Texas market?
As of August 2026, there are roughly 126 active plans available in the Oncor/Dallas area, with all-in advertised rates ranging from about 7.0 cents/kWh at the low end to a median of roughly 16.1 cents/kWh at 1,000 kWh per month. Those figures cover all REPs, not Just Energy alone.
Where any specific Just Energy plan falls within that range depends on the plan type, contract length, and TDU territory. Shorter or variable-rate plans sometimes advertise lower teaser prices but carry more exposure to market swings. Longer fixed-rate plans from premium brands sometimes price above median for the stability guarantee.
The practical takeaway: the Texas market is genuinely competitive, and the spread between the cheapest and median plan is wide enough to matter. A household using 1,000 kWh per month and paying at the median rate instead of a competitive fixed rate could easily spend significantly more per year, without gaining any meaningful benefit.
Rate figures here are specific to the Oncor/Dallas area at 1,000 kWh. Rates in CenterPoint (Houston), AEP Texas, and TNMP territories will differ because TDU delivery fees vary. For live, territory-specific comparisons, use ElectricRates.org's Texas rate tool or powertochoose.org.
What do customer reviews say about Just Energy?
Just Energy has accumulated a large volume of consumer reviews across the Better Business Bureau, Google, and state consumer complaint databases. Patterns in those reviews point to a few recurring themes worth understanding before enrolling.
Billing confusion around kWh-tier pricing. Customers who enrolled expecting a flat per-kWh rate sometimes discover their bill is higher or lower than expected because their actual usage landed at a different tier than they anticipated. This is not unique to Just Energy but is more likely with plans that include usage-based bill credits.
Early termination fee disputes. Customers who moved, found a cheaper plan, or were dissatisfied sometimes report surprise at the ETF amount. The ETF is disclosed on the EFL, but if the enrollment happened through a third-party channel without a thorough EFL review, the fee can feel unexpected.
Variable-rate volatility. Customers on month-to-month or variable plans have reported significant bill increases during Texas heat events. Variable rates are inherently tied to wholesale market conditions.
Renewal notices and automatic rollovers. Some reviewers report being rolled onto a new contract or a variable rate without fully understanding the renewal terms. Texas REPs are required to send advance notice before a contract expires, but customers who ignore that notice can find themselves in a new term.
None of these are unique to Just Energy. They reflect the broader responsibility that falls on Texas electricity customers to read their EFL, track their usage, and respond to renewal notices. The competitive market rewards attentive shoppers and can penalize passive ones.
Can you switch away from Just Energy, and how does it work?
Texas customers have an unconditional right to shop for and switch to any licensed REP at any time. That right is guaranteed by the PUCT and is the foundation of the competitive market.
If a customer is currently on a Just Energy fixed-rate contract, switching before the contract end date typically triggers the early termination fee listed on the EFL. Whether paying that fee makes financial sense depends on the current market rate, how many months remain on the contract, and the customer's monthly usage. Running the math is straightforward: multiply the monthly savings from the new plan by the remaining contract months, then compare that figure to the ETF.
If a customer is on a month-to-month or variable-rate plan, there is generally no ETF. The switch can happen with standard notice.
Switching through powertochoose.org or ElectricRates.org does not change TDU service. The lights stay on throughout the transition. The old REP handles final billing; the new REP takes over on the scheduled switch date. There is no interruption to physical delivery because the TDU, not the REP, controls the wires.
What should Texas shoppers do before choosing any REP?
A few practical steps apply whether someone is considering Just Energy or any of the more than 100 active REPs in the state.
Know your actual usage. Pull 12 months of usage history from a recent bill or from the TDU's customer portal (Oncor, CenterPoint, AEP Texas, and TNMP all provide usage data). Average monthly usage determines which EFL tier is most relevant.
Compare all-in rates, not advertised headline rates. The three-tier all-in prices on the EFL are the honest comparison points. Headline rates in ads sometimes reflect the most favorable usage tier or exclude fees.
Check the ETF and contract length. A great rate on a 36-month contract carries more commitment risk than a solid rate on a 12-month plan. Match the contract length to your actual housing stability.
Note the renewal terms. Confirm whether the plan automatically renews into a fixed rate or a variable rate, and set a calendar reminder for 60 days before the contract end date.
Use official and independent comparison tools. The PUCT's powertochoose.org lists all licensed REP plans with EFLs. ElectricRates.org's Texas page provides live rate comparisons updated regularly. Both tools are free.
Verify the REP's license. The PUCT maintains a public database of all licensed REPs. If a company is not on that list, do not enroll.
Is Just Energy a good choice for Texas electricity?
Just Energy is a licensed, regulated REP operating in a market with over 100 competitors. Whether a specific Just Energy plan is the right choice for a specific customer comes down entirely to how that plan's EFL compares to alternatives at that customer's actual usage tier and TDU territory.
The Texas market as of August 2026 has all-in rates ranging from roughly 7.0 cents to well above the 16.1 cent median at 1,000 kWh in Oncor/Dallas territory. A customer who finds a Just Energy plan near the low end of that range, with acceptable contract terms and a manageable ETF, may be getting a solid deal. A customer who enrolls without comparing and lands at or above the median when better options exist is simply leaving money on the table.
The reviews and complaints associated with Just Energy, taken together, mostly describe the consequences of skipping the EFL review step. That step takes about ten minutes and is the single highest-leverage action any Texas electricity shopper can take.
For current Just Energy rates alongside every other REP option in your TDU territory, visit ElectricRates.org's Texas electricity comparison tool or go directly to powertochoose.org.
Frequently Asked Questions
Is Just Energy a licensed electricity provider in Texas?
Does Just Energy control the power lines and delivery to my home?
What is the Electricity Facts Label and why does it matter for Just Energy plans?
What are the current electricity rates in Texas?
Can I switch from Just Energy to a different provider without losing power?
Where can I compare Just Energy plans against other Texas REPs?
Looking for more? Explore all our Texas Energy guides for more helpful resources.
About the author

Consumer Advocate
Han helps consumers in deregulated states understand their electricity options. He breaks down confusing rate structures, explains how to read an EFL, and identifies which plans save money versus those that just look cheap upfront.
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Sources & References
- Power to Choose (Public Utility Commission of Texas (PUCT)): "Power to Choose is the PUCT-operated website where Texas customers can compare Electricity Facts Labels and plans from all licensed REPs."Accessed Aug 2026
Last updated: August 7, 2026
