Which Texas Electricity Plans Look Cheaper Than They Are?
Most Texas bill-credit plans subtract $35 to $150 from the bill the moment usage crosses 1,000 kWh. At 400 kWh a month — a typical apartment — the credit never fires, the marketed 8¢ rate behaves like a 21¢ rate, and the household pays roughly $383 more per year than the sticker promised.
What is a bill credit?
A bill credit is a fixed dollar amount — usually $35, $75, or $150 — that a Texas retail electricity provider subtracts from the monthly bill when monthly usage hits a threshold. The threshold is almost always 1,000 kWh. Hit it, the credit fires. Miss it by 1 kWh, the credit does not.
The mechanism lives on the Electricity Facts Label, the EFL — the disclosure document the Public Utility Commission of Texas requires every provider to publish for every plan. The EFL spells out the underlying energy charge, the TDU delivery pass-through, and any bill-credit thresholds. Most shoppers never read it.
The trick: Power to Choose and most comparison sites display the average rate at exactly 1,000 kWh. That is the one usage point where the credit fires and the rate looks low. Anywhere else — 400 kWh, 600 kWh, 1,800 kWh — the math changes. Use the bill analyzer to see what each plan actually costs at your real usage.
The plans most consistently misleading at low usage
Apartment and single-occupant profile, 400 kWh/month. Marketed rates from Power to Choose. Effective rates from the ElectricRates.org 5-profile validation set against real Oncor 76118 plan data.
| Provider | Plan | Marketed @ 1,000 kWh | Effective @ 400 kWh | Gap |
|---|---|---|---|---|
| APGE | SimpleSaver 13 | 7.9¢ | 20.8¢ | +12.9¢ |
| Rhythm Energy | Rhythm Max Saver 12 | 8.1¢ | 20.5¢ | +12.4¢ |
| Energy Texas | The Lone Saver Plus 12 | 8.3¢ | 20.9¢ | +12.6¢ |
| 4Change Energy | Maxx Saver Value 8 | 8.0¢ | 20.4¢ | +12.4¢ |
| Frontier Utilities | Frontier Saver Plus 12 | 7.8¢ | 20.6¢ | +12.8¢ |
| Gexa Energy | Gexa Eco Saver Plus 12 | 8.4¢ | 20.7¢ | +12.3¢ |
Every plan in this table reads as an 8¢ rate on Power to Choose. Every plan estimates out to 20¢ or more at apartment usage. The household never reaches the credit threshold, so the underlying energy charge — which the EFL discloses but no comparison site displays — is what runs the bill.
Effective rates shown are estimates based on each plan's published EFL applied to a 400 kWh/month apartment profile. Your real bill will vary with seasonal use, rate changes, and fees.
The plans most consistently undervalued at high usage
Large home, EV, or pool profile, 2,000 kWh/month. Same data set. These plans look pricey at the 1,000 kWh display because their credit triggers above the standard threshold or scales with usage — so a heavy user catches more of it.
| Provider | Plan | Marketed @ 1,000 kWh | Effective @ 2,000 kWh | Gap |
|---|---|---|---|---|
| Just Energy | Mega Saver 12 | 18.4¢ | 12.7¢ | −5.7¢ |
| Reliant | Power Savings 2,000 kWh | 19.2¢ | 13.1¢ | −6.1¢ |
| Just Energy | Simple Value 24 | 17.6¢ | 13.4¢ | −4.2¢ |
| APGE | High Usage Saver 13 | 18.9¢ | 12.9¢ | −6.0¢ |
| Frontier Utilities | Frontier Saver Value 12 | 17.8¢ | 13.6¢ | −4.2¢ |
These are the right pick for EV owners, pool owners, and large summer-cooling households — the customers Power to Choose ranks down because their headline rate looks high. Upload a bill to the analyzer and the ranking flips. Upload your bill to see which side you land on.
Effective rates shown are estimates based on each plan's published EFL applied to a 2,000 kWh/month profile. Your real bill will vary with seasonal use, rate changes, and fees.
How to actually compare Texas electricity plans
Three steps. The first one is the one most shoppers skip.
- 1 Pull your 12-month usage from your bill. Not one month. The full year. Summer and winter usage diverge by 3x in most Texas homes, and a bill-credit plan can win in July and lose in February.
- 2 Simulate each plan month by month. Apply that plan's pricing structure — energy charge, TDU pass-through, every bill credit threshold — to each of your 12 monthly kWh values. Some months the credit fires. Some it does not. Both count.
- 3 Rank by total annual cost. Sum the 12 months. Sort ascending. The cheapest plan at your usage may not be the cheapest plan on Power to Choose — and that gap is where the $383 lives.
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Why this matters
Power to Choose is the Public Utility Commission of Texas comparison site, and it displays plans by average rate at 1,000 kWh. That assumes flat usage. Apartments do not have flat usage. Snowbirds do not have flat usage. Neither do families that run the AC hard in August and barely at all in March.
The result is a consumer protection gap. Shoppers pick the plan with the lowest displayed rate, the credit never fires at their real usage, and the bill arrives 12¢ per kWh higher than they were promised. Browse Texas utilities by service area to see rates by your TDU, then see what you'll actually pay at your real usage.
For the full walkthrough of how a 7.8¢ plan turns into a 20.6¢ bill at apartment usage, read the $125 bill credit that costs apartments $383 a year.