Quick Answer
Ohio deregulated electricity in 1999 under Senate Bill 3. Today, 70+ PUCO-certified suppliers compete in AEP Ohio, Duke Energy, and FirstEnergy territories. Compare rates on PUCO's Apples to Apples or ElectricRates.org to beat your utility's Price to Compare and save 10-20%.
What is Ohio Energy Choice?
Ohio Energy Choice lets you pick who generates your electricity. Your utility still delivers it.
Ohio opened its electricity market in 1999 with Senate Bill 3.[1] Since then, about 4.5 million Ohio households have had the option to shop for power. AEP Ohio, Duke Energy, and FirstEnergy still own the poles and wires. They read your meter. They fix outages. That part never changes. What changes is who produces your electricity and what you pay for it.
Here's the honest truth: most Ohio residents don't bother shopping. They pay the default rate and move on with their lives. But those who do shop often find rates 10-20% lower than the Standard Service Offer. That's real money back in your pocket each month.
Key Points
- Ohio Energy Choice lets you pick your electricity supplier
- Your utility still delivers power and handles outages
- Only the generation portion of your bill changes
How Ohio Electricity Deregulation Works
Your Ohio electric bill has two parts. You can only shop for one of them.
The first part is delivery. This covers infrastructure: power lines, transformers, the truck that comes when your power goes out. PUCO sets these rates, and you pay the same delivery charge no matter which supplier you pick. There's no shopping here.
The second part is supply. This is the actual electricity generation. You can stick with your utility's Standard Service Offer rate, or you can choose a CRES (Competitive Retail Electric Service) provider.
Nothing physical changes when you switch. Same wires. Same meter. Same crew fixing outages at 2am. The only difference shows up on your bill: a new company name and (hopefully) a lower rate per kilowatt-hour.
PUCO's Role in Consumer Protection
PUCO is the state agency that keeps electricity suppliers honest. They're the reason you can shop with confidence.
Every company selling electricity in Ohio needs PUCO certification first.[2] That means background checks, financial reviews, and ongoing compliance monitoring. PUCO also runs the Apples to Apples comparison website and handles consumer complaints. They've revoked licenses from bad actors before and they'll do it again.
If a supplier gives you trouble, call PUCO at 800-686-7826. They pick up the phone and investigate. I've seen them order refunds and I've seen them pull certifications. They're not just a rubber stamp.
PUCO
Public Utilities Commission of Ohio
Ohio's regulatory authority for electric, natural gas, telephone, and water utilities.
Consumer Resources
Using PUCO's Apples to Apples Tool
Apples to Apples shows every certified supplier offer in Ohio. It's free and run by PUCO.
Go to energychoice.ohio.gov, pick your utility (AEP Ohio, Duke Energy Ohio, AES Ohio, or one of the FirstEnergy companies), and you'll see a list of plans. Each shows the price per kWh, contract length, cancellation fees, and green energy percentage. You can sort by price or filter for renewable options.
One caveat: Apples to Apples updates monthly. Some offers you see might already be gone. And the site doesn't calculate your actual savings. You'll need your current SSO rate from your bill to figure that out yourself. For faster comparisons, ElectricRates.org pulls real-time rates and does the math for you.
How to Switch Electric Suppliers in Ohio
Switching takes five minutes. Seriously. I timed it once.
Grab your electricity bill. Find your account number and current rate. Then compare offers on Apples to Apples or ElectricRates.org. When you find a rate you like, enroll online or by phone. You need your account number, service address, and a form of ID.
After you enroll, your new supplier tells your utility. You don't have to call anyone else. The switch takes one to two billing cycles. Your lights stay on the whole time. No one comes to your house. Nothing changes except that line on your bill showing a lower rate from a different company.
How to Switch in Ohio
Gather your bill
Find your account number and current rate
2 minCompare offers
Use Apples to Apples or comparison services
5 minEnroll online
Sign up with your chosen supplier
3 minWait for switch
Takes 1-2 billing cycles
30-60 daysOhio Electric Utility Service Areas
Ohio has six main electric utilities. Where you live determines which one serves you.
AEP Ohio covers Columbus and most of central and southern Ohio. About 1.5 million customers.[3] Duke Energy Ohio serves Cincinnati and the southwest corner. AES Ohio (used to be Dayton Power & Light) handles the Dayton area.
FirstEnergy runs three Ohio utilities. Ohio Edison serves Akron and northeast Ohio. Cleveland Electric Illuminating covers Greater Cleveland. Toledo Edison serves the northwest.
Each utility has its own SSO rate that changes through PUCO auctions. Your utility also determines which suppliers compete for your business.
Understanding Ohio Electricity Rates
Ohio electricity rates have two pieces: supply (what you shop for) and delivery (fixed).
The supply portion runs 5 to 8 cents per kWh depending on your utility and market conditions. That's your benchmark. Competitive suppliers might beat it or might not. Check before you assume.
Most suppliers offer two plan types. Fixed-rate plans lock your price for 6 to 36 months. Predictable bills, no surprises. Variable-rate plans change monthly based on wholesale markets. They sometimes start lower but can spike during hot summers or cold winters.
Watch out for monthly fees. A plan advertising 5.5 cents per kWh with a $9.99 monthly fee costs more than a 6.5 cent plan with no fee for most households. Do the math: divide any monthly fee by your average usage to find the true per-kWh cost.
Your Rights as an Ohio Energy Consumer
Ohio law protects you when shopping for electricity. Know these rules.
Suppliers must disclose everything before you sign: rate per kWh, contract length, early termination fees. Get it in writing. Don't trust verbal promises.
You have 7 days to cancel any new supplier contract with no penalty. Changed your mind? Call them within that window and you're free.
Ohio bans "slamming" (switching you without permission) and "cramming" (sneaking charges onto your bill). These are illegal. Report violations to PUCO.
Important: your utility can't shut off your power because of a supplier dispute. PUCO investigates complaints and can order refunds. They have real teeth. Use them if you need to.
Frequently Asked Questions
Will I experience a power outage when I switch suppliers?
What happens if my supplier goes out of business?
Can I switch suppliers if I have a smart meter?
How do I find my current electricity rate?
Are green energy plans more expensive?
Can landlords prevent tenants from switching suppliers?
Looking for more? Explore all our Ohio Energy guides for more helpful resources.
About the author

Consumer Advocate
Enri knows the regulations, the fine print, and the tricks some suppliers use. He's spent years learning how to spot hidden fees, misleading teaser rates, and contracts that sound good but cost more. His goal: help people avoid the traps and find plans that save money.
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Topics covered
Sources & References
- Ohio Revised Code - Public Utilities (Ohio Legislature): "Ohio became one of the first states to deregulate its electricity market through Senate Bill 3 in 1999"Accessed Jan 2025
- PUCO - Apples to Apples Program (Public Utilities Commission of Ohio): "PUCO certifies all competitive electric suppliers operating in Ohio"Accessed Jan 2025
- AEP Ohio - About Us (AEP Ohio): "AEP Ohio serves approximately 1.5 million customers in central and southern Ohio"Accessed Jan 2025
- Ohio Administrative Code 4901:1-21-06 (Ohio Legislature): "Ohio law provides a seven-day rescission period to cancel any new supplier contract without penalty"Accessed Jan 2025
- U.S. Energy Information Administration - State Electricity Profiles (U.S. Energy Information Administration): "Ohio Standard Service Offer rates typically range from 5 to 8 cents per kWh"Accessed Jan 2025
- Ohio Administrative Code - CRES Rules (Ohio Legislature): "Ohio Administrative Code Chapter 4901:1-21 governs competitive retail electric service providers"Accessed Jan 2026
- PUCO Annual Report (Public Utilities Commission of Ohio): "PUCO monitors and publishes annual reports on retail electric market competition in Ohio"Accessed Jan 2026
- Duke Energy Ohio - About Us (Duke Energy Ohio): "Duke Energy Ohio serves approximately 870,000 customers in southwest Ohio including Cincinnati"Accessed Jan 2026
- FirstEnergy - Ohio Utilities (FirstEnergy Corp): "FirstEnergy operates three Ohio utilities: Ohio Edison, Toledo Edison, and Cleveland Electric Illuminating serving 2+ million customers"Accessed Jan 2026
- PUCO - SSO Auctions (Public Utilities Commission of Ohio): "PUCO conducts competitive auctions to set Standard Service Offer rates for Ohio utilities"Accessed Jan 2026
- Ohio Administrative Code 4901:1-18 (Ohio Legislature): "Ohio regulations prohibit utility disconnections during extreme weather and protect consumers during billing disputes"Accessed Jan 2026
- PUCO - File a Complaint (Public Utilities Commission of Ohio): "PUCO investigates consumer complaints and can order refunds and penalties against suppliers"Accessed Jan 2026
- AES Ohio - About Us (AES Ohio): "AES Ohio (formerly Dayton Power & Light) serves approximately 530,000 customers in west-central Ohio"Accessed Jan 2026
Last updated: December 15, 2025


