Direct Energy
Major National Provider 100% GreenEstablished national provider now part of the NRG Energy family
Available Plans
Overview
Pros & Cons
Strengths
4- Established national brand with NRG backing
- Multiple plan options including prepaid
- Good customer support scores
- Available in many states
Watch Out For
4- BBB rating is F (not accredited)
- Some reports of unexpected rate increases
- Billing transparency could be better
- Higher than average rates
About Direct Energy
Direct Energy is a national electricity provider founded in Toronto in 1986 and acquired by NRG Energy for $3.6 billion in January 2021. The company was previously the third-largest seller of electricity in Texas.
Plans & Pricing
Direct Energy offers fixed-rate, variable, prepaid, and free nights/weekends plans. They also operate as CPL Retail Energy in South Texas and First Choice Power.
Rate Analysis
Direct Energy rates typically range from 11¢ to 15¢ per kWh. Their prepaid Power-To-Go plans have higher rates but no deposit or credit check.
Customer Feedback
What Customers Like
"Reliable service and good customer support."
Home Energy Club
Common Concerns
"My rate increased significantly after the first year."
Consumer Affairs
Frequently Asked Questions
Is Direct Energy a good company?
Direct Energy is an established provider now owned by NRG Energy. They have good customer support but mixed reviews on billing transparency. Their BBB rating is F.
Source: BBB
Who owns Direct Energy?
Direct Energy was acquired by NRG Energy for $3.6 billion in January 2021. NRG also owns Reliant, Green Mountain Energy, and Cirro Energy.
Source: Wikipedia
Similar Providers
Sources
Verified- PUCT Provider Search · 2025-12-29
- Direct Energy Website · 2025-12-29
- NRG Acquisition News · 2025-12-29
Last updated 2025-12-29. Written by ElectricRates.org Editorial Team.