Think Energy Review: Rates, Plans & Complaints

Think Energy is a PUCT-licensed Retail Electric Provider serving residential and commercial customers in the deregulated Texas electricity market. Think Energy operates as part of the broader Think Energy group, which also provides natural gas service in several states.^[1]

Think Energy positions itself as a customer-oriented provider with competitive pricing and straightforward plan structures. The company serves the ERCOT grid territory with plans available across most deregulated Texas ZIP codes.

Think Energy has grown steadily in the Texas market by focusing on reliable service rather than flashy marketing. The company maintains a modest profile compared to brands like TXU Energy and Reliant Energy, but competes effectively on rate and contract terms.

Think Energy offers several plan types for Texas residential customers:

Fixed-rate plans: Available in 12, 18, and 24-month terms. Rates typically range from 10-14 cents per kWh at 1,000 kWh, depending on contract length and market conditions.

Variable-rate plans: Month-to-month options with no contract commitment. Rates fluctuate monthly based on wholesale market conditions.

Green energy plans: Think Energy offers select plans backed by renewable energy certificates for environmentally conscious customers.

Base charges typically fall in the $5-10 monthly range. Early termination fees for fixed contracts range from $100-$200. Think Energy's EFL should show consistent rates across the 500, 1,000, and 2,000 kWh usage tiers.

Compare Think Energy's current rates against the market using our Texas comparison tool.

Think Energy provides customer support via phone, email, and an online account portal. The company offers standard business-hour support with some extended hours depending on the season.

Customer feedback on Think Energy is generally moderate. Positive reviews highlight competitive rates and straightforward billing. The company doesn't oversell features it doesn't have, which some customers appreciate.

Negative feedback occasionally mentions longer response times during peak periods and limited weekend support options. Some customers report that the online portal could be more user-friendly compared to competitors.

Think Energy's PUCT complaint data reflects its mid-size customer base. The complaint ratio (complaints per 1,000 customers) is the meaningful metric. Check our complaints dashboard for Think Energy's current standing among Texas providers.

Pros:
• Competitive fixed rates — Pricing in line with or below market average
• Multiple plan types — Fixed, variable, and green energy options available
• Multi-state experience — Think Energy operates in multiple deregulated markets, bringing broader industry knowledge
• Straightforward contracts — Clear terms without complex pricing structures
• Natural gas bundling — Option to bundle electricity and gas in some areas

Cons:
• Limited brand awareness — Less recognized than TXU, Reliant, or Gexa
• No specialty plans — No free nights, no solar buyback, no prepaid options
• Customer service hours — Limited compared to 24/7 support from major providers
• Basic online portal — Functional but not as polished as newer competitors like Rhythm Energy

Think Energy works best for customers who want a solid fixed-rate plan from a mid-size provider without the overhead of a major brand.

Think Energy's multi-state experience in deregulated energy markets translates to operational competence. The company knows how to manage supply contracts and billing systems across different regulatory environments.

Think Energy is a good fit for practical shoppers who compare rates, read the EFL, and choose based on value rather than advertising. If you want the lowest rate and don't care about rewards programs or mobile apps, Think Energy deserves a place in your comparison.

Think Energy is not ideal for customers who want premium customer service, specialty plans, or the peace of mind that comes with a major brand. Compare against Gexa Energy, 4Change Energy, and Rhythm Energy for alternatives in this price range.

Think Energy is a competent, if unremarkable, Texas electricity provider. The company delivers competitive rates, clean contracts, and adequate customer service. No frills. No complaints about hidden fees. Just electricity at a fair price.

Rating summary:
• Rates: Average to above average (competitive fixed pricing)
• Plan variety: Above average (fixed, variable, green options)
• Customer service: Average (standard support with limited hours)
• Transparency: Above average (straightforward EFLs)
• Brand recognition: Below average (less known than major REPs)
• Overall: Solid middle-of-the-pack option

Who should choose Think Energy: Rate-focused customers who want a proven mid-tier provider. Think Energy won't win headlines, but it won't surprise you with hidden fees either. Compare current rates at our Texas tool to see if Think Energy is competitive in your ZIP code today.